Braun Product Video

Braun

Product videos for smart speakers

The
Brief

Braun was returning to its heritage in audio with a new range of premium smart speakers. We were commissioned to create a series of films that would showcase the three speaker models within aspirational lifestyle settings, while also communicating the advanced audio technology behind their beautifully simple design.

The Production

We filmed in a carefully selected North London location, using its varied rooms to create the impression of several different high-end homes. Two models demonstrated how the speakers fitted naturally into everyday life, while dollies, tracks, sliders and a jib arm helped us create the polished, dynamic visuals expected of a premium advertising campaign.

Alongside the lifestyle footage, product-focused shots, animation and 3D renders were used to explain key features and demonstrate how the technology worked.

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The
Outcome

The production resulted in a series of three films, each focusing on different product features. Together, they combined aspirational lifestyle content with clear technical explanations, presenting the speakers as both beautifully designed objects and sophisticated audio products.

The films supported Braun’s return to the audio market, reconnecting the brand with its design heritage while introducing a new generation of premium speakers. The content helped position the range as a high-end lifestyle product without losing sight of the advanced technology and audio performance behind it.Braun

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