Launer Product Videos

Launer

Product videos for luxury bags

The
Brief

Launer London creates luxury handbags renowned for their British craftsmanship and attention to detail. Working through an agency, we were commissioned to create dynamic product content for the brand’s website and social channels. The aim was to bring the collection to life, moving beyond traditional studio photography to showcase the quality, functionality and intricate details of each bag.

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The Production

We created a compact studio set-up with controlled lighting to give every bag a consistent, premium look. Using turntables, a camera slider and specialist probe lenses, we captured smooth movement alongside close-up shots of the materials, finishes and internal details. Hand models demonstrated how each bag opened, closed and functioned, helping viewers properly experience the product.

Once the visual style and shot structure had been approved, we repeated the approach across ten different bags, creating a cohesive suite of content for the collection.

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The
Outcome

We produced ten individual product films, each focusing on a different bag, alongside one overarching promotional film combining highlights from across the range. The content was created for use on Launer’s website, product pages and social media channels.

The films gave Launer’s digital presence a more dynamic and premium feel, ensuring its marketing reflected the quality of the products themselves. By highlighting the craftsmanship, functionality and finer details that static photography can struggle to communicate, the videos helped audiences better understand the value of each bag while strengthening Launer’s position as a high-end luxury brand.

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