Cintra

Animated Explainers

The
Brief

RBK Cintra wanted a series of animated videos introducing Cintra as a brand in the payroll and HR software space.

This included one overarching brand film and three supporting pieces focusing on Cintra Pay, Cintra HR, and Cintra Groups.

The aim was to establish Cintra in the HR and payroll market, explain their software solutions, and engage potential customers with a light, character-driven animated tone.

The Production

We started by compiling Cintra’s key messaging and unique selling points, then refined these into a script outlining each scene and animation beat.

Moodboarding and style references guided the visual direction, while key moments were mocked up for client approval.

Pre-production involved a lot of coordination, especially as Cintra was undergoing a rebrand. We ensured the animation aligned with the new brand guidelines while keeping the tone fun and engaging.

The animation was illustration and character-driven, a shift from previous Cintra software tutorials. Across the four films, the project took 20 days of animation work with a total budget of £10,000.

The
Outcome

We produced four animated explainers, blending character animation with conceptual iconography to simplify technical content in a friendly, approachable way.

The films provide a clear introduction to the Cintra brand and software offerings, offering an engaging way to communicate with prospective customers and support the wider marketing strategy.