Cintra

Animated Explainers

The
Brief

Cintra has delivered payroll and HR solutions for over 40 years, providing software and outsourced services that help organisations manage everything from employee records and onboarding to payroll, expenses, reporting and performance.

Over several years, we have worked with Cintra to produce an extensive library of video content. This has included brand overview films, product explainers, feature demonstrations and advertising content designed to attract new customers.

The challenge was to communicate a broad and sometimes complex range of services clearly, while making traditionally functional subjects such as payroll and HR feel engaging, accessible and memorable.

The Production

We start by compiling Cintra’s key messaging and unique selling points, then refine these into a script outlining each scene and animation beat.

Mood-boarding and style references guide the visual direction, while key moments are mocked up for client approval and moving onto the animation and post-production phase.

Our long-standing relationship with Cintra has given us a detailed understanding of its products, services and audiences. We have used this knowledge alongside our marketing and creative expertise to develop concepts and write scripts, particularly for advertising campaign, designed to capture attention and sell the benefits rather than overwhelm audiences with technical detail.

The
Outcome

We have produced more than 20 animated films for Cintra, including company overviews, product explainers, software demonstrations and paid advertising content.

The films have been used across Cintra’s website, social media, digital advertising campaigns, events and direct customer communications.

Animation has given Cintra an effective way to explain complex software and services quickly and economically. Detailed processes can be broken down into clear, easy-to-follow visuals, helping potential customers understand both what the products do and how they could benefit their organisations.

The creative approach also makes payroll and HR content more engaging, light-hearted and memorable. By using movement, humour and strong visual storytelling, the films encourage audiences to keep watching and help important information stay with them.