Fitzgerald Jewellers

Brand Promo

The
Brief

Fitzgerald Jewellers wanted a website film and social clips to showcase their in-house goldsmiths creating bespoke jewellery in their Canterbury store.

The goal was to raise awareness of their bespoke range, highlighting the craftsmanship and the fact that the jewellery is created entirely on-site.

The Production

We focused on the entire process, from initial design to finished, gift-wrapped pieces.

The shoot took place over one day in-store, with pre-planned stages to capture the creation efficiently.

The main film was designed for web and portrait screens in the shop window, with five shorter edits for social media.

Graphics were used to support messaging, and the film was framed to work effectively in portrait for reels and window displays.

The
Outcome

The films effectively increased awareness of Fitzgerald’s bespoke service.

The longer version was used at the National Wedding Trade Show in London, and the window display drove measurable footfall into the Canterbury store. Social edits achieved high engagement, helping to showcase the craftsmanship and personal service to a wider audience.