Fitzgerald Jewellers

Brand Promo

The
Brief

Fitzgerald Jewellers wanted to showcase their in-house goldsmiths, who create bespoke jewellery in their Canterbury store.

The goal was to raise awareness of their bespoke range, highlighting the craftsmanship and the fact that the jewellery is created entirely on-site.

The Production

We focused on the entire process, from initial design to finished, gift-wrapped pieces.

Shot in-store over one day, we worked with Fitzgerald’s goldsmiths to pre-plan stages of production and capture each stage efficiently.

The main piece was designed for web and portrait screens in the shop window, with five shorter edits for social media.

We kept craftsmanship front and centre, shooting on macro lenses to capture detail - and where necessary, using graphics to support messaging.

'We adore our video! Thank you so much for understanding our vision'

Trevor Fitzgerald, Managing Director

The
Outcome

The films effectively increased awareness of Fitzgerald’s bespoke service.

The longer version was used at the National Wedding Trade Show in London, and the window display drove measurable footfall into the Canterbury store. Social edits achieved high engagement, helping to showcase the craftsmanship and personal service to a wider audience.