ATOL Mythbuster

Explainer

The
Brief

ATOL asked us to create an animated explainer to clear up common myths about their financial protection scheme.

They wanted customers to quickly understand what is and isn’t covered under ATOL protection in a friendly and approachable way. The video would be used on social media and on the ATOL website as a first point of call for customers needing guidance.

The Production

We took ATOL’s bullet points and turned them into a script with clear, engaging scenes using animated characters.

As ATOL had never used character animation before, we developed mood boards and references to land on a bright, bold style with simple colours and subtle shading. Pre-production focused on defining the tone and style before creating the full animation. The project took 7 days and included versions with and without subtitles.

The
Outcome

The animated explainer made it easy and enjoyable for customers to understand the ATOL scheme.

It has over 5,000 views on social media and sits at the top of the ATOL website. The video quickly explains key points while keeping the tone friendly and approachable, helping ATOL provide clear guidance to their audience.