Taxi for Email Explainer Video

Taxi for Email

Explainer Video

The
Brief

Taxi for Email needed to reduce the time sales and support teams spent explaining their product to potential customers.

They wanted a short film that would clearly show how their platform, which helps teams design, build, and manage responsive emails, was already delivering real-world value for clients.

They asked us to feature two existing users, with the goal of turning their success stories into a persuasive sales tool.

The Production

We filmed interviews with two clients, initially aiming to reinforce a few key product features the sales team were keen to highlight.

However, during filming, the testimonials revealed unexpected and transformational benefits, including workflow improvements and team collaboration gains, that even the Taxi for Email team hadn’t fully anticipated.

We pivoted the structure of the film to focus on these authentic, high-impact insights, shaping the narrative directly from the clients’ experiences.

"We realised we spend hundreds of hours a month on calls explaining our software. Thanks to Blueprint's video, we've saved time, have a consistent sales message, and qualify all our leads before they get to the sales team."

Elliot Ross, Founder, Taxi for Email

The
Outcome

The final video was a concise explainer-style testimonial, rooted in real user outcomes and framed in a way that felt relatable and human.

It became a core sales asset for the Taxi for Email team, giving them a repeatable and effective way to introduce the product to new prospects, and saving them hours of time in the process.