National Lottery Community Fund

Brand Video

The
Brief

In 2019, the Big Lottery Fund rebranded to become The National Lottery Community Fund, to better reflect its role as a major distributor of National Lottery funding across the UK.

As part of this brand relaunch, they commissioned a film that would express the values behind the organisation — designed to support internal culture, recruitment, and public understanding of the Fund’s mission and reach.

The Production

To capture the full picture of the Fund’s impact, we travelled across the UK — visiting teams and projects in England, Northern Ireland, Scotland and Wales.

The film blends interviews with staff and grant recipients, giving an authentic insight into both the internal working culture and the community outcomes that result from National Lottery funding. Everyone interviewed was asked a consistent set of questions, allowing shared values and purpose to naturally emerge.

Filming included a mix of office environments and real-world locations, showing how the Fund’s people and funding make a difference on the ground. The tone is warm, grounded, and human — aligned with the organisation’s mission to support stronger, fairer communities.

“What was an extremely complicated project involving all of our offices across the UK and a dozen community projects we have funded, was made very simple and stress free from Blueprint, who managed the communication and logistics with all parties perfectly. And produced films better than we hoped."

Jenny Olsen, Senior Head of Communications

The
Outcome

The final film gives a genuine portrait of the people behind The National Lottery Community Fund and the positive outcomes their work helps deliver.

Used for internal communications, recruitment and public engagement, it has helped build understanding, pride, and alignment around the Fund’s new brand and long-term purpose.