St James Shopping Centre Relaunch Video

St James Shopping Centre

Relaunch video

The
Brief

We were brought on by Dzines Digital to create video content for the relaunch of the St James Shopping Centre website and its social platforms.

The brief called for a high-impact homepage banner film that felt dynamic, modern and aspirational - something that would resonate with the centre’s broad customer base and showcase the range of brands on offer.

The final film needed to be responsive across screen sizes and ratios while also providing cutdowns for use across social.

The Production

We filmed using a gimbal throughout to create smooth, continuous movement - drifting the viewer between stores, shoppers, and lifestyle moments.

This fluid motion helped to tie together a wide range of retailers while maintaining a consistent, elevated visual tone.

Casting included a variety of age groups to reflect the diversity of the shopping centre’s visitors, from families to older shoppers, couples to solo browsers.

The shoot was fast-paced and responsive. We followed the flow of real activity in the centre while also staging moments that highlighted key brands and spaces.

"Blueprint made the entire process effortless. They took our initial idea and turned it into something far beyond what we imagined - beautifully shot, clearly communicated, and perfectly delivered across all our channels. A brilliant team to work with from start to finish."

St James Shopping Centre

The
Outcome

The final film is a punchy, vibrant showcase of the shopping centre and its community — perfect for a full-page website banner and social engagement.

It manages to pack in a wide range of people and brands without feeling rushed, and it maintains that aspirational feel the client was after.

Our filmmaker’s own toddler featured in the shoot - though getting him to choose the right toy on camera was its own mini production challenge (ice cream at Casper’s helped).
Both Dzines and the St James team were thrilled with the results. The website now performs extremely well with the banner video front and centre, and the social media edits have helped boost brand engagement across the board.