Felcana Investment Campaign

Felcana

Investment Campaign Video

The
Brief

Felcana is an innovative technology company in the pet healthcare market.

Their connected devices and software help pet owners track behaviour and spot early signs of illness, leading to better, proactive care.

As part of their crowdfunding campaign on Seedrs, Felcana needed a short film to engage potential investors and communicate the company’s vision, roadmap, and partnerships. The film had to be clear, confident, and informative, aimed at an audience ready to make serious financial commitments.

The Production

To build trust and communicate credibility, we crafted a warm and professional tone throughout the film.

Interviews were filmed in Felcana’s own office, showcasing the team in action, interacting with pets, developing tech, and testing products to reflect the authentic, hands-on nature of their work.

We worked closely with Felcana to shape a conversational script that avoided hard-sell language, instead focusing on expertise and clarity. Key facts and market insights were supported by clean, branded infographics, helping deliver important investment information in an accessible and visually compelling way.

The production combined live-action filming with motion graphics, giving a modern and polished feel without losing the personal, approachable quality the brand embodies.

"Blueprint Film perfectly encapsulated the lifestyle of our customers... We couldn't have asked for a better way to showcase our range around the world."

Dr James Andrews, Vet & Co-Founder Felcana

The
Outcome

The film played a central role in Felcana’s Seedrs campaign, helping them communicate complex product features and business plans with clarity and confidence.

By showcasing the team, the tech, and their market potential in an authentic and visually engaging way, the video helped inspire trust and interest among potential investors.

It also provided Felcana with a valuable asset beyond the Seedrs platform, a brand-led overview of their innovation and ambition, useful for broader marketing and stakeholder engagement.