ATOL

ATOL 50

Explainer

The
Brief

ATOL commissioned us to produce a short film celebrating the 50th anniversary of the scheme.

The goal was to highlight the organisation’s enduring commitment to supporting travellers affected by the collapse of travel companies.

The film needed to tell a clear and engaging story that reflected on ATOL’s key achievements over the decades, explained their role within the travel industry, and built public trust.

Specific requirements included showcasing a timeline of real-world events where ATOL intervened, exploring how the scheme has adapted as the travel landscape evolved, and evoking a sense of nostalgia - while also positioning ATOL as forward-thinking and relevant today.

The Production

We structured the film around a clear timeline narrative, spotlighting key moments in travel history where ATOL played a vital role.

To bring this to life, we worked closely with ATOL to gather and creatively repurpose their archived press materials.

These were paired with sourced vintage travel footage that helped illustrate how travel - and ATOL’s role has changed over time. A professionally scripted voiceover tied the story together, combining facts and emotional resonance to communicate the importance of the scheme.

The aesthetic leaned into warm nostalgia while maintaining a modern, polished tone that reflected ATOL’s continued reliability.

The
Outcome

The final 2–3 minute film successfully captured the legacy and values of the ATOL scheme.

It now features on ATOL’s website, is shared with travel operators to strengthen industry awareness, and is used across social media to educate and engage the public.

By blending historical context with storytelling and visuals that convey reassurance and trust, the film has helped reinforce ATOL’s reputation as a dependable guardian for UK travellers.