NHBC - Recruitment Animation

Promotional video for The National House Building Council

NHBC

Recruitment Animation

The
Brief

The National House Building Council (NHBC) approached us to help tackle the national shortage of young people entering the house building trade in the UK.

They wanted to promote a career in the industry to 15 to 16-year-olds who were deciding on potential jobs and further education.

One of the main aims was to promote the vast array of career opportunities within the sector. NHBC also wanted to challenge the long-held perception that house building only involves trades such as bricklaying.

The Production

Our approach to the production was to use the concept of ‘everyone loves to build’ as the starting point. From there, we looked to the universal appeal of LEGO.

We created a concept of using LEGO characters and scenarios to build a world of industry careers. Through this, viewers would be able to really get a sense of the scale of opportunities out there, all within an engaging and amusing setup.

The NHBC film uses stop-motion animated scenes of LEGO figures in daily working scenes across different sectors. We bookended these with real-life scenes using drone footage of a new bird housing estate.

All of the stop-motion animations were produced in-house – aided by LEGO Master builder Gary Davis.

“We were struggling with our recruitment messaging and Blueprint came to us with a bold idea to engage and excite young people, and were blown away with the concept and even more so the finished result."

Victoria Burton, Corporate Communications Manager