JPS Energy Explainer Video

JPS Energy

Explainer Video

The
Brief

JPS Energy, a renewable energy installer, was rapidly expanding into the electric vehicle (EV) charging market alongside its established solar panel services.

To support this growth, they needed a clear and engaging explainer video that could answer common customer questions — helping to reduce time spent on repeated enquiries and speed up the decision-making process for potential buyers.

The Production

We created a fully animated explainer video that walks viewers through the key steps, benefits, and practical considerations of installing a home EV charger.

The tone was kept friendly, informative, and light — with a voiceover that speaks directly to the viewer and humorous visual touches throughout. This helped make technical content feel accessible and approachable.

Simple, bold animation and a clean visual style aligned with the JPS brand, while allowing us to illustrate customer scenarios in a relatable and memorable way.

“Blueprint’s videos helped us secure a contract over £100,000 with Tesla; and are often cited as the reason we were chosen over a competitor from our clients. We couldn’t be happier."

Richard Cromarty, Managing Director

The
Outcome

The video now acts as a go-to resource for prospective customers, answering FAQs and demystifying the process of installing an EV charger at home.

It has helped JPS free up internal resources, streamline customer onboarding, and reinforce their reputation as a helpful, transparent, and forward-thinking energy provider.