Nella Brand Promo

Nella

Brand Promo

The
Brief

Nella approached us to create a film that celebrated the company’s heritage while showcasing the full breadth of services they offer today.

They wanted to highlight their long-standing legacy, emphasising that they provide far more than knife sharpening alone. Capturing the scale of both their factory and head office was essential, helping audiences appreciate the scope of their operation. They also wanted a more personal angle — a day-in-the-life story featuring a member of the Nella team. This human element would bring warmth and authenticity to the film, giving viewers a genuine insight into the people behind the brand.

The Production

To bring Nella’s story to life, we spent two days capturing both the scale of their operation and the personal experience behind their service.

One day was dedicated to filming at their headquarters and factory, documenting each stage of the process and showcasing the breadth of services that extend far beyond knife sharpening. This allowed us to highlight the craftsmanship, efficiency and scale of the team at work.

The second day focused on a more human perspective. We followed one of Nella’s delivery drivers on their route, capturing the day-in-the-life experience and the journey a knife takes before it reaches a customer. This combination of operational insight and personal storytelling created a well-rounded, authentic film that reflects Nella’s heritage, values and commitment to service.

The
Outcome

The final film provided Nella with a compelling blend of heritage, scale and human storytelling, giving them a versatile asset that clearly communicates who they are and what they offer.

It became the foundation of a wider marketing campaign, helping them highlight their full range of services and strengthen their brand presence. By combining behind-the-scenes insight with a personal day-in-the-life narrative, the film has helped Nella engage customers in a more authentic and memorable way.