Paula Rosa Brand Promo

Paula Rosa Manhattan

Brand Promo

The
Brief

The client originally approached us looking for a mood reel to help pitch their brand to B2B clients.

After reviewing their goals, we used our experience in pitch and brand films to advise on a more effective approach, working closely with them to rescript the video so it would communicate their story with greater clarity and impact. They initially wanted to include everything about their organisation — from their design ethos and client range to their team culture and sustainability commitments. Our role was to take this huge volume of information and distil it into a concise, engaging narrative that still captured the essence of who they are. Key themes needed to shine through: their commitment to sustainability, their use of responsible materials, and their high-quality UK craftsmanship. It was also important to reflect the breadth of their audience, from domestic customers to large-scale property developers, while giving space to the individuals who shape the brand’s culture.

The Production

We spent a full day on location capturing the essence of the brand across their showroom, offices and production spaces.

To reveal a perspective clients rarely get to see, we pushed the boundaries of drone operation — flying close to machinery to create dynamic, immersive shots that showcased the precision and craft behind their work. These angles offered a distinctive look at their production process while maintaining absolute safety on site.

As the company was mid-rebrand, we tailored the post-production approach to align with their new visual identity. Colour, graphics and pacing were refined to match their updated brand guidelines, ensuring the final film not only told their story effectively but also fit seamlessly into their evolving brand ecosystem.

The
Outcome

What began as a simple mood reel evolved into a fully realised brand promo that the company can now use across a wide range of B2B communications.

The final film distilled their complex story into a clear, compelling narrative that highlights their craftsmanship, sustainability and design ethos with confidence and style. The success of the project has already opened new opportunities for them. Impressed with how well the B2B film represents their brand, they’ve now commissioned a second promo tailored specifically for their B2C audience — a direct result of the strength and impact of the work we delivered.